AI Videos for Product Launches

A product launch lives or dies on the first three seconds, and a static photo rarely earns them. With eaxy you take a single product still and animate it into motion — a teaser clip for the tease phase, a hero reveal for the landing page, and short social cut-downs for the launch-day feed. You describe the shot you want; eaxy's Smart Routing sends each task to the best-fit model and keeps the lineup current, so you focus on the launch instead of the tooling.

What you can make for a launch

A single product can carry an entire launch sequence. eaxy is built to turn one asset into many:

• Teaser clips — short, looping motion that hints at the product without revealing everything, ideal for "coming soon" posts and countdown ads.
• Hero reveals — a confident push-in, light sweep or unbox-style motion for the top of your landing page.
• Social cut-downs — vertical 9:16 and square 1:1 versions of the same shot, trimmed for Reels, Shorts, TikTok and Stories.
• Loop-ready ambient shots — slow turntables and subtle parallax for store pages and email headers.

You are not editing keyframes by hand. You write what the moment should feel like, and the model handles the motion.

From product still to motion

The core move for launches is image-to-video: start from a clean still and let the model animate it. This keeps your real product accurate while adding camera movement, light and life.

If you do not have the still yet, generate one first:

• Use AI product photography for a studio-grade shot of the actual product.
• Use text-to-image or the AI image generator when you need a concept frame, packaging mockup or lifestyle scene.

Then carry that frame into the video step so the motion is grounded in a real, on-brand image rather than a generic stock loop.

How Smart Routing handles the heavy lifting

Different launch shots want different strengths. A label reveal needs clean text stability; a hero push-in needs smooth, cinematic camera motion; a fast social cut-down needs punchy, short-form energy. Naming the "right" model for each is a full-time job — and the leaderboard changes every few weeks.

Smart Routing removes that decision. You describe the outcome — "slow cinematic push-in on the bottle, soft rim light, shallow depth of field" — and eaxy routes the job to the model that fits, whether that is Kling 3.0, Veo 3.1, Seedance 2.0, Hailuo 02, Wan 2.5, Ray 2 or Runway. On the image side it draws on SOTA diffusion models in the Seedream, Flux, Imagen and GPT-image classes. When a stronger model lands, the routing updates and your prompts keep working. No model-chasing.

How to make a launch video with eaxy

1. Pick or generate your hero still. Bring in a product photo, or create one with AI product photography so the shot is accurate and clean.
2. Open image-to-video. Upload the still and describe the motion you want — camera move, pacing, mood and any reveal beat.
3. Let Smart Routing choose the model. Describe the outcome, not the engine; eaxy matches the shot to the best-fit video model automatically.
4. Generate variations. Make a few takes of the same beat, then keep the strongest. Short, specific prompts beat long ones.
5. Export per platform. Render the widescreen hero, then re-cut to 9:16 and 1:1 for social. Pro and above include the commercial license and exports up to 4K.

Tips for a stronger launch reel

• Lead with one clear motion. A single confident move reads better than a busy multi-effect clip, especially in the first three seconds.
• Keep packaging text legible. If a label or logo matters, frame it cleanly in the source still and ask for restrained camera movement so it stays sharp.
• Match aspect ratio to placement. Vertical for stories and Reels, square for feed, widescreen for the landing-page hero — generate them from the same source for visual consistency.
• Write prompts like a director. Lens, lighting and pacing cues help. The AI image prompting guide carries over directly to video framing.
• Pair video with stills. Use the AI ad creative generator to spin matching static ads from the same product, so paid and organic stay on-brand.

License and quality you can ship

For anything public — paid ads, app store listings, launch emails, your homepage hero — you want the commercial license, which is included on Pro and above. Starter is for personal use and evaluation while you test the workflow. There is no free tier, and exports go up to 4K so the same shot holds up on a desktop hero and a phone screen alike.

Ready to animate your launch? Create an account and start from a single product still, or compare plans on the pricing page to unlock the commercial license and full-resolution exports.