Pet GroomingSeattle, WA

Pawfect Grooming

Deployed in Live in 16 hours with appointment system integration on Instagram, WhatsApp

Key Results

-65%
Phone Interruptions

Reduction in grooming-session interruptions from phone calls

3x
Instagram Conversion

Increase in DM-to-booking conversion rate, from 8% to 24%

12 hrs/week
Owner Time Saved

Hours saved on message responses and manual booking management

100% managed
Holiday Waitlist

Peak season waitlist fully automated with priority notifications

The Challenge

Pawfect Grooming, a boutique pet grooming salon, had 3 groomers handling 25 appointments daily. Phone calls interrupted grooming sessions an average of 20 times per day — a safety concern when handling anxious pets. Their Instagram following of 12,000 local pet owners generated plenty of DM inquiries, but the owner spent 2 hours nightly responding to messages, converting only 8% to bookings.

The Eaxy Solution

Eaxy deployed an AI assistant on Instagram and WhatsApp. The AI handles appointment booking with breed-specific service recommendations, sends grooming preparation reminders, answers questions about services and pricing, and shares before/after photos from previous sessions (with owner consent). It also manages the waitlist during peak holiday seasons.

InstagramWhatsApp

I used to spend every evening answering the same questions about pricing and appointment slots. Now our AI handles it and even recommends the right grooming package based on the dog's breed. My clients love it — and so does my schedule.

Amanda Chen
Owner, Pawfect Grooming

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